The retail ecosystem & physical manifestation of the Sun Eater ethos.
Sonic, vision, fabric, lifestyle, identity, and everything in between.
Sentra is the dedicated retail ecosystem and physical manifestation of the Sun Eater ethos. Home to Sing Dance & You, Lagaa, Marté, and Kinkol, this unit extends the company's storytelling into the realm of fashion and living.
Expanding our stories to resonate with the modern era. Curating and crafting with belief in culture. Creating, with the focus on the audience, the artist, and the ownership.
We curate goods that allow our audience to wear and own a piece of the culture we build. It serves as a commercial bridge, transforming the intangible connection between artists and fans into a new culture retail experience.
Sentra operates as a holistic lifestyle group, integrating IP commerce, experiential retail, and creative consultancy to turn cultural assets into sustainable business growth.
Sing, Dance & You (SDY)
Sing, Dance and You (SDY) is a lifestyle apparel brand under Sun Eater Group that bridges music, culture, and daily life, serving as a creative platform for musicians and cultural communities through music merchandise and fashion.
We believe merchandise is more than a product — it's a language of expression and belonging. Through end-to-end creative, design, and production, SDY transforms artistic vision into culturally connected, wearable experiences.
SDY has produced in-house merchandise for artists such as Hindia, Lomba Sihir, Reality Club, and .Feast, and collaborated with The Sigit, Mocca, Milledenials, Phum Viphurit, and many more, creating cultural relevance through collaboration between artists, audiences, and communities.
Lagaa
A film merchandise brand that partners with production houses to bring cinematic experiences to life through exclusive, high-quality products. We officially launched for the first time at JAFF Market & Festival 2024 with the articles Crocodile Tears, Samsara, Tale of the Land, SORE: Istri Dari Masa Depan, Rangga Cinta, Agak Laen 2, Suka Duka Tawa, and Lagaa itself.
Marté
Marté functions as a curated retail space and a physical extension of today's culture, specializing in the distribution of music, cinema, and pop-culture merchandise. Through its ecosystem, Marté connects fans with the sounds and visuals they resonate with, housing a portfolio that includes SDY, Lagaa, and in-house collections.
The inventory consists of officially licensed, limited-edition, and rare pieces sourced from both local and international musicians and production houses. Each item is selected for its alignment with current cultural movements and its ability to represent specific narratives. By prioritizing the integrity of the artist's vision, Marté bridges the gap between artistic vision and the community.
Situated in M Bloc, South Jakarta, the store operates within a vibrant creative hub, facilitating direct engagement with an audience invested in art and local industries while providing a dedicated venue for exclusive releases.
Kinkol
Kinkol operates as the strategic engine for creative commerce, bridging the divide between local authenticity and global scale through a holistic approach that spans brand identity, product development, and international distribution.
As a consultancy deeply rooted in culture, we empower brands like Better Goods and Paradise Youth Club to thrive in competitive markets while simultaneously driving the retail expansion of Sun Eater's internal ecosystem, including SDY, Lagaa, and Marté.
By fusing data-driven merchandising with curated storytelling, Kinkol transforms creative potential into sustainable business models, ensuring that every project — from indie film merchandise to fashion capsule collections — resonates with purpose and endures through growth.